If you are done and dusted with the more basic link building techniques –its time to try something more exotic – like a Linkwheel.
A Linkwheel is nothing but an interconnected network of webpages where you try to not only link to your money page (in our case – a Squidoo Lens), but also link to each member of the linkwheel. Thus you are passing on pagerank and authority(linkjuice) to other members of the linkwheel – thus building the value of each of those web properties.
A Simple Linkwheel is shown in the diagram below
Here’s how this linkwheel works. You will need 6 unique articles or blogposts on your niche. You will post these articles on each of the 6 different blogs/web 2.0 properties shown in the diagram above. In each article there will be two outbound links.
The Orange Link – These are the links which are pointing to the Squidoo lens. Each of the articles will contain 1 link with your desired anchor text and will point to your lens
The Black Link – These articles will contain an additional link which shall point towards the neighbouring blog/web 2.0 property in the linkwheel. For example – as you can see from the above diagram – Tumblr links to Livejournal. Livejournal in turn links to Typepad. This series goes on until you reach Blogger.
Each passing neighbour in the Linkwheel is gaining from a backlink. So the links pointing to your Squidoo lenses are also suitably enhanced in page rank and authority. You’ve probably noticed that we haven’t closed the loop with Blogger linking back to Tumblr. I prefer it that way – since you’ve divided your link juice in different proportions across all your properties. The blogger page will have the maximum link juice since it has a chain a 5 sites indirectly linking to it.
What we are trying to do via a linkwheel is to add more fuel to your linkbuilding process. Instead of having just one blog link point to your lens – we are having a bunch of blogs/web 2.0 sites linking to both your lens and one another thus juicing up all the links you are receiving. This is one of the most basic examples of building a linkwheel. There are many more advanced kinds of linkwheels that you can build and it need not necessary be a wheel – it could be a bunch of webpages all cross linking to one another and also linking to your Squidoo lens. This would help in keeping the search engines from identifying that all the pages belong to the same author.
This brings us to the end of this 5 part series on SEO for Squidoo. In cased you’ve missed the earlier parts you can check them out here
Part 1 – Keyword Research for Squidoo
Part 2 – On-page SEO for Squidoo
Part 3 – Off-page SEO for Squidoo
Part 4 – Building Links within Squidoo